How it works
The graphic below describes the main steps to achieve an effective communication using Intelligent Marketing Technologies. The process requires accurate metrics and analytics, customized messages, cross mesdia platforms and real time control of your Marketing Actions:
Effective Communication = Better Customer Experience + Better ROI from your marketing actions
See below on how FuturLink's technologies help you achieve Effective Communication:
- Empowering the interaction with your customers at certain locations out of home or in-store through Mobile Proximity Marketing technologies
The FuturLink access points and touchscreens offer interaction between brands and cosnumers' mobile phones during the purchasing decision, to direct them to a store from outdoors or to finalise the purchasing process once indoors.
- Adding value for your customers and making your online and offline sales process more effective
M-Couponing solutions allowing brands to offer relevant discount coupons from shopping websites directly to customer's mobile phones through Wimob and motivating them to move to shopping areas, furthermore enhancing the promotion with others at the Point of Sale through Digital Signage or Mobile Proximity Marketing technology.
- Getting a better understanding of your customer
Consumer behavior at shopping areas through the results of Proximity Marketing campaigns and People flow metrics.
Consumer behavior at a website through Wimob Suite.
Audience measurement system for advertising and communications media located at Points of Sale, such as Digital Signage, gondola end, shop window, etc.
- Real Time control of your Marketing actions
Remote management and real time statistics for Mobile Proximity Marketing campaigns via easy-to-use tools such as FuturLink APSuite Lite and Advanced .