Where it is most used

Retail

Interact with customers in the last mile of their purchasing decision sending offers, mobile coupons, product catalogues, and giveaways. It is an extremely effective marketing tactic. As customers usually respond more positively to offers than to traditional marketing methods, it gives them a higher value proposition motivating them to move from shops.

Furthermore Mobile Proximity Marketing actions at the Point of Sale or malls and shopping areas allow advertisers to create real-time offers with lower cost delivery, to drive consumers to the Point of Sale increasing the conversion rate to sales, and to trigger impulse purchases.

Cross media platforms on Mobile, Internet, Digital Signage and Point of Sale are an effective solution, combining for example an offer of discount coupons for mobile phones announced on internet and on Digital Signage, together with an Augmented Reality animation at the point of sale through FuturLink ARCube. People flow metrics and shop window / gondola end audience information may also be obtained.

Building as well your own mobile website and a mobile application to for example easily find the different stores is today essential for all retailers.

Entertainment & Leisure Venues

Theatres, Bars, Night Clubs, Coffee Shops and Restaurants are perfect locations to deploy Intelligent Marketing Campaigns. Research shows that the audience is much more receptive to messages and interaction in leisure surroundings making results more effective.

Suitable contents that can be used to interact with your target are: mobile daily menus, contests/quizzes, mobile coupons, product promotions, movie trailers, ringtones, animations, branded games, etc.

For these environments of interaction with a closer user group, a Push Mobile Proximity Marketing campaign combined with visual call or Digital Signage works really well. This may be combined as well with an animation offering an Augmented Reality experience through FuturLink ARCube.

It is also extremely useful for this kind of venues to build your own mobile website and a mobile application to for example announce the different plays, the restaurant menús, etc.

Events

Events are great opportunities to implement Mobile Proximity Marketing actions, combined with Digital Signage and People Flow measurement.

Whether it is a sport, fashion or business event, a Mobile Proximity Marketing action can result to be effective as there is a possibility to reach out a large audience. Suitable contents in these environments are: event map and program, vCards, vCal, product catalogue, branded games, images and any other multimedia content to interact with the audiences' mobile phones. Both Push and Pull campaign strategy can be used to reach out to a high density of people using both Acess Points and Interactive Screens.

These campaigns may be complemented with a call-to-action through Digital Signage screens, which content can be controlled remotely and modified in real time. This may be combined as well with an animation offering an Augmented Reality experience through FuturLink ARCube.

Extremely useful are on all types of events also the people flow measurement systems via FuturLink InOut and the classification of screens audience via FuturLink Audience.

It is also nowadays essential for all events to build your own mobile website and a mobile application to for example inform about the programme of the event, the location, etc.

Private and Public Areas

Some specific public or private areas are ideal environments to deploy campaigns using Digital Signage technology as a call-to-action for a Mobile Proximity Marketing campaign. This may be combined as well with an animation offering an Augmented Reality experience through FuturLink ARCube.

Apart from obtaining metrics over the use of each technology, other information such as people flow metrics and screens' audience classification can be obtained.

Building as well your own mobile website and a mobile application to for example provide information about different touristics locations is also nowadays essential.

- Travel Stations and Airports: These locations have the advantage of being effective advertising environments as the departure waiting time creates an opportunity to interact with the target audience.

- Banks / Agencies: Information about rates, loans and services can be delivered.

- Out of Home Environments: Billboards are ideal solutions to reach out to the consumer on the go. A good idea is to combine Digital Screens and Mobile Proximity Marketing platforms.

- Colleges and Universities, Health Clubs and Fitness Centers and other places where a relevant information makes the interaction with consumers more suitable and effective.

Content Providers and Branded Websites

Music, Cinemas, Sports, Tourism, whatever is your content, FuturLink offers a revolutionary Web to Mobile solution that easily enables you to take multimedia content from any website to your mobile phone for free. Internet users just view, click and get content directly to their mobile phones and share it with their friends and the rest of the worldwide mobile community.

Brands multiply their impact sharing their content with the mobile world.

It is also extremely useful to easily create a mobile website to inform about the brand with the best viewing experience on each phone, to organize a specific campaign with a mobile landing site combined with SMS, offer content downloads, etc.

Retail Portals

Offer relevant discount coupons from websites directly to customers´ mobile phone through Wimob, FuturLink´s Web to Mobile Solution. As customers usually respond more positively to offers than to traditional marketing methods, it gives them a higher value proposition motivating them to move to the store.

Creating a mobile website to inform the consumers through mobile internet or to offer content downloads is today an essential tool for all portals.