Intelligent Marketing Technologies
Intelligent Marketing technologies are multiple-digital platforms to empower the interaction between brands and consumers. This cutting edge technology allows brands to get the right insight via advanced consumer metrics and analytics, to create personalized messages, to deliver it using the right digital medium, in the right place and in the right moment.
Intelligent Marketing Technologies are divided into four areas:
FuturLink adopted Mobile as one of the main media to reach and engage consumers in an intelligent way.
FutuLink´s Mobile platform covers different types of Mobile Marketing solutions to create new communication channels between brands and mobile phone users:
- Mobile websites creation
- Mobile applications creation
- Proximity marketing
The technology of Mobile Proximity Marketing also known as "location to mobile" allows brands and content owners to reach mobile phone users through devices that use localized wireless connections like Bluetooth, Wi-Fi and NFC. This distribution of content from transmitting devices to mobile phones enables new communication channels with mobile phone users that go beyond any traditional or digital media.
As one of the pioneers in this field, FuturLink offers advanced platforms to create, manage and deploy Mobile Proximity Marketing Campaigns and also control the results in real-time.
There is no doubt that Internet is an effective Digital Channel to improve the target interaction with lower costs for distribution of information and multimedia content, at the same time being a medium that reaches out to a global audience.
It is also an ideal channel to manage digital customer data improving the knowledge about your target.
FuturLink platforms are focused on improving marketing actions and effectiveness of the sales process, for example moving people from the website to the Point of Sale.
Digital Signage solutions are composed of digital displays and their content management systems that allow targeted information, entertainment and advertising. They are also known as Digital Out-of-Home solutions as they are placed in public and private areas with a large flow of audience.
These solutions are highly appreciated for developing effective marketing campaigns targeted to the right audience, in the right place and in the right moment.
FuturLink is investing in this field to take advantage of this dynamic media to provide systems to:
- Manage the media contents
- Quantify the audience at each moment and classify it into age and gender groups
Point of Sale
Point of Sale technologies refer to interactive or transactional platforms in retail, stores and shopping malls. Interacting with customers in the last mile of their purchasing decision is an extremely effective marketing tactic.
FuturLink offers different solutions allowing brands to get the right insight about their target:
- Providing discount coupons at a website directly to consumers´mobile phones and motivating them to move to shopping areas, where the promotion can be enhanced through Digital Signage or Mobile Proximity Marketing.
- Counting the flow of people at stores, shopping malls, restaurants, bars, etc.
- Offering interactive Augmented Reality experiences to present products, to boost sales and to provide entertainment.
To become an Intelligent Marketing expert we recommend you to learn more about how our platforms work and where they are most applied.