FuturLink Audience: Quantify the impacts of your advertising media

Audience measurement system to quantify the impact for out-of-home advertising and communication media through advanced facial recognition software providing age and gender group classification.

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Key Features

     

    • Measurement of audience´s attributes by detecting people's facial geometry.

     

    • Detection of total number of viewers, watching time, gender classification and age group classification.

     

    • Coverage distance up to 10 meters.

     

    • Ideal for digital signage, shop windows, display stands, end-cap displays, kiosks, product promotions and MUPIs.

     

    • Solution comprised of software (SaaS) and optional hardware (Camera and mini-PC).

Downloads

Technical Specifications

Category

  • Digital Signage

System

 

Main characteristics

 

Distance from display

Up to 10 m

Reliability on impacts

90 %

Reliability on gender

85 %

Reliability on age

80 %

Viewing angle

Typically 70 degrees

 

The software is provided as SaaS (Software as a Service) with an annual fee.

The hardware (camera and mini-PC) is optional, as the solution is compatible with standard PCs and with some recommended standard cameras.


FuturLink Audience is also available as SDK license for integration into other systems.

Others

 

System Requirements for 3rd party PC

Hardware (to manage screen resolution 800x600)

  • CPU: Intel Core 2 Duo with up to 60% CPU available, or Intel Core Solo or equivalent with 80% CPU available.
  • Memory: 200MB RAM memory available.
  • Disk: 1.5GB of space available in disk.
  • 1 USB port 2.0 available.

Software

  • Operating System: Windows XP/Vista

Internet

  • Internet connection required

Others

  • Microsoft .NET Framework 3.5 SP1 or higher