Location to mobile. Platforms to create proximity marketing campaigns.

The Wilico Platform

FuturLink provides technology and software tools that allow the creation of interactive communication channels with the mobile phones of the consumers in the point of sale. The solution is based on the proximity of the mobile phones featuring wireless technologies such as Bluetooth^®, Wi-Fi or NFC.

The Wilico Platform is formed by advanced software tools and hardware equipment: access points and interactive touch screens.

Software

The software of the Wilico Platform includes:

• Multimedia content creation tools (videos, mp3, etc).
• Automatic adaptation tools to generate content versions for all models of mobile phones.
• Interactive application creator (catalogues, contests, coupons, etc)
• Centralised system that allows the remote configuration of the network of access points.
• Content planning tools.
• Real time statistics viewer.
• Dynamic content management tools that allow the integration with CRM and CMS systems.

Hardware

Benefits and features of the Wilico Access Points:

• Interaction with mobile phones and portable devices (PSP or iPOD) using Bluetooth^® or Wi-Fi
• The access points can incorporate accessories such as speakers, bar code readers, presence sensors or coupon printers
• The advanced access point models include a 7" or 12" LCD that create emotional experiences in the point of sales and facilitate the call-to-action.
• Allow the creation of non intrusive campaigns that require the Opt-in acceptation of the user.
• Allow the download of content by the end user at no cost because the system uses Bluetooth^® or Wi-Fi.
• Customisation of the access point front panels to communicate brand information, promotions or the content that is distributed.

Who uses FuturLink Platform

The mobile marketing Wilico Platform is used by retailing companies, brands, publicity agencies, content creators, mobile operators, official organisms and real-state owners, among others, to make direct marketing campaigns, relational marketing and emotional marketing t using the mobile phone of the consumer in scenarios such as the point of sale, outdoor advertising or tourist areas.

Applications

Using FuturLink Platform, our customers can create and manage advanced contents for mobile phones:

• Multimedia content
• In handset brand Off-portals
• In handset brand On-portals
• Catalogues
• Promotions
• Coupons
• Loyalty cards
• Permissive gathering of customer information
• Contests

All these applications can be used in mobile marketing campaigns, in many scenarios: Shopping Centres, Airports, Sport Events, Fairs, Music Events, Public Transport, Hotels, Historic Buildings, Museums, Restaurants, Outdoor Advertising o Bank outlets.

Case studies

Nike Joga Bonito

Banco Santander