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Mobile Advertising set to rise by 59 per cent
July, 2009 - New research published by ‘Research and Markets' has revealed that mobile advertising is set to rise by 59 per cent in the coming year.
The survey found that when compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is growing at a much faster rate because it is considered more cost effective, personalized, and results-driven. Mobile Marketing & Advertisin...[More]
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Milka uses FuturLink's products for Bluetooth Marketing
June, 2009 - FuturLink's reseller in Croatia, Mobitel used FuturLink's Mobile Proximity Marketing platforms to successfully carry out campaigns in 3 important cities of Croatia for the famous brand Milka. The reason for Milka to choose a Mobile Proximity Marketing action was to broaden its brand awareness and increase its presence within the younger population of Croatia.The cities chosen for the marketing action were Zagreb, Split and Rijeka. FuturLink Access Points were installed in 12 most frequently visited City Lig...
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Launch of FuturLink Kiosk Software
June, 2009 - FuturLink has revolutionized the technology of interactive screens with FuturLink Kiosk Software, an innovative solution that allows you to download content to mobile phones. This software lets you convert any interactive screen running on Windows Tablet PC or XP to a platform for multimedia content distribution to mobile phones via Bluetooth. With FuturLink Kiosk Software, it is possible to create "Pull" Proximity Mobile Marketing campaigns quickly and easily, allowing taking the level of interaction further than just the screen. This new software allows do...
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New capacity module to increase simultaneous Bluetooth connections
June, 2009 - FuturLink leads once again in innovation in the Mobile Proximity Marketing Industry with a new hardware that increases the connection capacity of FuturLink Access Points. FuturLink AP300x has been designed bearing in mind that it may be practical, lightweight, portable and easily transported. It works as a capacity module and when connected to other FuturLink Access Points, increases the number of simultaneous Bluetooth connections for sending content to mobile phones in close proximity. Each FuturLink Access Point can be connected to 3 FuturLink AP300x, rea...
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CanalBoqueria, the new Bluetooth channel of Boqueria Market
June, 2009 - Shoppers of Boqueria market can now obtain information about product discounts, interactive maps or list of shops, thanks to FuturLink's Mobile Proximity channel installed in La Boqueria of Barcelona called CanalBoqueria. The Mercat La Boqueria, as it is called is located in the centre of Barcelona, near the famous La Rambla, which is one of the most important touristic spots of the city. FuturLink's clients, Panòptic Produccions has carried out t...
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FuturLink's Products at ZeroManija event, Croatia
June, 2009 - Mobitel, FuturLink's reseller in Croatia used FuturLink's Mobile Proximity Marketing platforms to carry out Bluetooth Marketing Campaigns for Coca-Cola Zero's sampling event called ZeroManija. The objective of the campaign was to increase Coca-Cola's brand awareness and its emotional impact on people's lives. The event took place in May 2009, in the cities of Split, Rijeka and Zagreb and involved the youngsters of Croatia. Free Coca-Cola Zero samples were distributed and the event also had fun activities in...
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