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FuturLink workshop at OME EXPO Barcelona 2009
October, 2009 - FuturLink was invited to participate in a workshop during the Online Marketing Expo last week in Barcelona. Mercè Ruestes (Market Strategy) and Josep Cedó (Innovation) demonstrated during the workshop, three FuturLink solutions:
1- ) The first demo was a Digital Signage integrated with FuturLink AP300 allowing audience to download 2D codes and videos via Bluetooth. To complete the demo, FuturLink Audience integrated in the screen had allowed to visualize in real time statistics and analysis about the audience.
2- ) The second demo was about Futu...[More]
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Poli uses FuturLink Acess Points to distribute mobile content in Slovenia and Croatia
October 2009 - FuturLink's reseller in Croatia, Mobitel used FuturLink's Mobile Proximity Marketing platforms to successfully carry out campaigns in Zagreb (Croatia) and Ljubljana (Slovenia) for the popular chicken sausage POLI.
The aim of the Mobile Proximity Marketing action was increase its marketing share and brand awareness within the younger population of Croatia and Slovenia. As Poli has a growing number of fans in Croatia, primarily among younger consumers, the campaign aimed to increase its marketing shar...[More]
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MMA Global updates Mobile Advertising Guidelines
September, 2009- Mobile Marketing Association (MMA Global) has issued the last version of its Mobile Advertising Guidelines. The guidelines are released every six months and are the result of collaboration across the MMA Mobile Advertising Committees in Asia Pacific (APAC), Europe, Middle East & Africa (EMEA), Latin America (LATAM) and North America (NA). The guidelines cover a wide ...
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FuturLink is one of the TechCrunch Europe Top 100
July, 2009 - FuturLink is listed as one of the Top 50 in the TechCrunch Europe Top 100 which is a constantly updated index of the most innovative and high-potential European tech companies. TechCrunch is a blog company that profiles startup companies, products and websites. The TechCrunch index is focused on mobile and web companies and has been created in association with startup tracker tags: General , Company
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Mobile Advertising set to rise by 59 per cent
July, 2009 - New research published by ‘Research and Markets' has revealed that mobile advertising is set to rise by 59 per cent in the coming year.
The survey found that when compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is growing at a much faster rate because it is considered more cost effective, personalized, and results-driven. Mobile Marketing & Advertisin...[More]
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Milka uses FuturLink's products for Bluetooth Marketing
June, 2009 - FuturLink's reseller in Croatia, Mobitel used FuturLink's Mobile Proximity Marketing platforms to successfully carry out campaigns in 3 important cities of Croatia for the famous brand Milka. The reason for Milka to choose a Mobile Proximity Marketing action was to broaden its brand awareness and increase its presence within the younger population of Croatia.The cities chosen for the marketing action were Zagreb, Split and Rijeka. FuturLink Access Points were installed in 12 most frequently visited City Lig...
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