Mobile Marketing + Augmented Reality campaigns
Barcelona, 10th August 2010.- Recent Augmented Reality campaigns have found a good allied in Mobile Proximity Marketing as a way to interact with the audience in their most personal device, the mobile phone.
New Case Studies using FuturLink Mobile Proximity Marketing together with Augmented Reality have been published today.
Through the usage of large scale billboards and displays at street level and Augmented Reality technologies, the users could interact with the brands in an entertaining way living an immersive emotional experience to keep in mind forever.
In addition, mobile proximity marketing served both to attract visitors to the displays and to provide mobile content to share it later with friends and family, therefore creating virality.
All these campaigns have been deployed in the USA for the entertainment industry in Los Angeles and New York City, promoting the launch of:
- "Avatar" Blu-ray from Fox Studios. The augmented reality experience consisted in becoming an avatar transforming the image of the user captured by a camera. The mobile marketing technology delivered content to mobile phones related to the movie.
- "Vampire Diaries" TV series from The CW. The augmented reality interaction consisted on transforming the users into vampires making their reflection disappear from the screen and showing a black crow. The content offered to the mobile phones consisted on a trailer video of the TV series.
The Augmented Reality campaigns have been deployed by Inwindow Outdoor and the FuturLink Proximity Marketing equipment has been installed by Blue Bite to provide mobile content via Bluetooth and Wi-Fi.
The interactive displays have been extremely successful, with incredible results for the mobile proximity marketing campaign: an acceptance rate of 30% (phones accepting the invitation to download the content via Bluetooth). The mobile users preferring to access the content via Wi-Fi just needed to visit a local Wi-Fi network.