FuturLink launches FuturLink Digital Signage
Barcelona, 15th June 2010.- FuturLink presented today FuturLink Digital Signage, a new contribution to Futurlink Intelligent Marketing technologies.
Digital Signage systems have become an essential tool for advertisers to deliver targeted messages to certain locations at certain times. This narrowcasting strategy allows brands to influence consumer's purchasing decisions in the proximity of the Point Of Sale.
In other cases, Digital Signage is used to deliver corporate messages, touristic information, news, etc. or to entertain the audience during wait time.
The exponential growth of the Digital Out of Home networks (DOOH) has produced a challenge for the current management systems to be able to handle such large networks efficiently.
FuturLink Digital Signage solution has been specifically designed to manage huge networks since its conception, using cloud computing technology, P2P for media distribution, etc. And at the same time it is offered as Software as a Service (SaaS) in order to offer a competitive solution for smaller networks as well.
The SaaS strategy allows our customers an immediate network deployment, a reduction in operational costs and a faster ROI.
The FuturLink Digital Signage solution has been designed with some unique advanced architecture characteristics:
- Easier and faster web interface to easily manage a Digital Signage network from a remote location: building the playlists, distributing them into the corresponding players, monitoring the equipment, etc.
- Lower bandwidth needs, through the use P2P media transfer between players.
- Ultra-scalable and extremely reliable.
- Compatible with practically all media formats, through automatic media transcoding.
- Multi-tenant, sharing resources on a cloud computing strategy through a multi-account multi-workspace platform.
- Ads targeted to a specific part of the network based on multiple filters using a dynamic customization of the data model (metadata) to deal with large amounts of data easily, facilitating their organization and location and allowing the categorization of the Media, the Playlists, the Channels, the Players and RSS feeds.
"With FuturLink Digital Signage in our portfolio, FuturLink becomes the first technology provider offering an Intelligent Digital Signage solution, combining digital signage with mobile phone interaction and with audience measurement systems" stated Jose Luis Preciado, FuturLink Business Development Manager.
