FuturLink's Products at ZeroManija event, Croatia
June, 2009 - Mobitel, FuturLink's reseller in Croatia used FuturLink's Mobile Proximity Marketing platforms to carry out Bluetooth Marketing Campaigns for Coca-Cola Zero's sampling event called ZeroManija. The objective of the campaign was to increase Coca-Cola's brand awareness and its emotional impact on people's lives. The event took place in May 2009, in the cities of Split, Rijeka and Zagreb and involved the youngsters of Croatia. Free Coca-Cola Zero samples were distributed and the event also had fun activities involving the target. Two ringtones, a gif animation and a coupon from High Store was distributed through FuturLink Access Points installed at the event venues. During the campaign period of three events, 671 mobile devices were detected and 534 downloads were made, making the highest redemption rate in Croatia so far with a magnificent 79.58%. The success of the campaign proves the effectiveness of the Mobile Proximity Marketing channel especially when used at events and its attractiveness to young clients.