CanalBoqueria, the new Bluetooth channel of Boqueria Market
June, 2009 - Shoppers of Boqueria market can now obtain information about product discounts, interactive maps or list of shops, thanks to FuturLink's Mobile Proximity channel installed in La Boqueria of Barcelona called CanalBoqueria. The Mercat La Boqueria, as it is called is located in the centre of Barcelona, near the famous La Rambla, which is one of the most important touristic spots of the city. FuturLink's clients, Panòptic Produccions has carried out this project, by installing FuturLink's Access Points to provide passersby with important information that is not only related to La Boqueria market, but also information related to entertainment and culture of Barcelona. A way to interact with tourists and Barcelona citizens, the Access Points are located at the entrance of the market and in kiosks at other important spots of La Rambla. The information can be downloaded in 4 different languages considering the high number of tourists visiting Barcelona. The new channel incorporates 10 FuturLink Access Points. During the months of June and July it will be in testing stage, but the promoters are planning to expand it soon. So, if you pass by La Rambla, for curiosity reasons or interest to visit the Mercat La Boqueria, don't forget to switch on your Bluetooth!