Case Studies

Listed below are examples of successful use of our products in various environments. Select the one that could inspire you to create the best Intelligent Marketing solution for your business.

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- Milka
  
  Created by:
  
  Mobitel
  
  Client:
  
  Milka
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2009
  
  Location:
  
  Croatia
  
  Description:
  
  Mobile Proximity Campaign to promote Milka brand awareness amongst the younger population, complemented with outdoor displays. Passersby could download the Milka ringtone and screensaver via Bluetooth and Wi-Fi.
  - PDF
- Barcelona City
  
  Created by:
  
  FuturLink
  
  Client:
  
  Ajuntament de Barcelona
  
  Category:
  
  Internet
  
  Sector:
  
  Government
  
  Year:
  
  2009
  
  Location:
  
  www.bcn.cat
  
  Description:
  
  The Barcelona City Council offers internet users the possibility to find contact details of different city venues such as sports clubs, restaurants, museums, theatres, etc. Using FuturLink Web to Mobile solution, Wimob, this information is now downloadable from the PC to the mobile phone for free so that it can be saved on the mobile phone contact list of the users in order to make use of it whenever needed.
  - PDF
- EU Waste Reduct.
  
  Created by:
  
  Atipika Media
  
  Client:
  
  Govern Illes Balears
  
  Category:
  
  Mobile
  
  Sector:
  
  Government
  
  Year:
  
  2009
  
  Location:
  
  Spain
  
  Description:
  
  The Government of the Balear Islands gave an innovative and ecological image during the promotion of the European Week for Waste Reduction, replacing the promotion material usually on paper by a digital ecological promotion. Therefore, the different events and press conferences programmed during the week were complemented by Mobile Proximity Marketing sending the video of the campaign.
  - PDF
- Canada Tourism
  
  Created by:
  
  Blue Bite
  
  Client:
  
  Canada Tourism
  
  Category:
  
  Mobile
  
  Sector:
  
  Tourism
  
  Year:
  
  2008
  
  Location:
  
  US
  
  Description:
  
  FuturLink´s Mobile Marketign platforms were used to develop a campaign for the Canada Tourism Commission to promote main tourist attractions of the country.
  - PDF
- Rambo
  
  Created by:
  
  FuturLink
  
  Client:
  
  Manga Films
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2008
  
  Location:
  
  Spain
  
  Description:
  
  Promotion of the new Rambo film by distributing trailers to the mobile phones through the telephone boxes in the streets of Madrid and Barcelona using FuturLink Access Points.
  - PDF
- Calvin Klein
  
  Created by:
  
  In-Storemedia
  
  Client:
  
  Calvin Klein
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2008
  
  Location:
  
  Spain
  
  Description:
  
  Calvin Klein along with El Corte Inglés carried out a Mobile Proximity Marketing campaign in 16 stores in Spain to promote the new campaign of Calvin Klein called CKin2U.
  - PDF
- Coca-Cola
  
  Created by:
  
  FuturLink
  
  Client:
  
  Coca Cola
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2008
  
  Location:
  
  Spain
  
  Description:
  
  Creation of a Mobile Proximity Advertising Channel for Coca-Cola based on the FuturLink´s Mobile Marketing platform. This new channel allows Coca-Cola to influence the decision making process of consumers at teh point of sale.
  - PDF
- Audi
  
  Created by:
  
  Pocket Midia
  
  Client:
  
  Audi
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2008
  
  Location:
  
  Brazil
  
  Description:
  
  For the launch of Audi A8 in São Paulo, Brazil, a Mobile Proximity Marketing campaign was carried in shopping malls out in colaboration to also promote the movie Iron Man.
  - PDF
- BBC America
  
  Created by:
  
  Blue Bite
  
  Client:
  
  BBC America
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2008
  
  Location:
  
  US
  
  Description:
  
  Blue Bite developed a Proximity Marketing campaign for the new BBC America series “Robin Hood”. FuturLink´s platforms, sent a promotion video spot from the series to the passersby of NYC and LA.
  - PDF
- NASCAR Coke Zero
  
  Created by:
  
  Blue Bite
  
  Client:
  
  ISC
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2009
  
  Location:
  
  USA
  
  Description:
  
  Mobile Proximity Marketing campaign for ISC Motorsports (International Speedway Corporation) with the goal of enhancing the NASCAR experience for race fans by providing them informational, entertainment and incentive content during the Coke Zero 400 Race.
  - PDF
- Calico Electronico
  
  Created by:
  
  FuturLink
  
  Client:
  
  Nikodemo
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2008
  
  Location:
  
  Spain
  
  Description:
  
  Mobile Marketing campaign to promote the one-off screening of the Calico Electronico animated movie on cinemas. The campaign was developed in two steps: The first one involved setting up a Bluetooth channel inside telephone boxes throughout the streets of Barcelona and Madrid, sending the trailer of the film and convincing pedestrians to go to the theater. The second one used FuturLink Access Points in the theatre hall to retrieve feedback from the public after the film via the pmobile phone.
  - PDF
- Seat MotorShow
  
  Created by:
  
  Grey
  
  Client:
  
  SEAT
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2008
  
  Location:
  
  France/Spain/Switzerland
  
  Description:
  
  Seat decided to carry out a Mobile Proximity Marketing campaign using FuturLink´s products to present its new range of vehicles at the Motor Show 2008 by inviting atendees to participate in an interactive experience by downloading free content.
  - PDF