Case Studies

Listed below are examples of successful use of our products in various environments. Select the one that could inspire you to create the best Intelligent Marketing solution for your business.

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- Mc Donald's - Avatar
  
  Created by:
  
  PC Rent
  
  Client:
  
  Mc Donald's
  
  Category:
  
  Mobile
  
  Sector:
  
  Retail
  
  Year:
  
  2010
  
  Location:
  
  Argentina
  
  Description:
  
  Mobile Proximity Marketing campaign to provide all Mc Donald's customers special premiere contents from the Avatar movie. The campaign took place at Mc Donald's restaurants in Buenos Aires during one month.
  - PDF
- Avatar
  
  Created by:
  
  Blue Bite
  
  Client:
  
  FOX Studios
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2010
  
  Location:
  
  USA
  
  Description:
  
  Mobile Proximity Marketing campaign to promote the Blu-ray release of "Avatar" at a ground-breaking outdoor digital exhibition at The Grove in LA.
  - PDF
- Vampire Diaries
  
  Created by:
  
  Blue Bite
  
  Client:
  
  The CW
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2009
  
  Location:
  
  USA
  
  Description:
  
  Mobile Proximity Marketing campaign to promote The CW’s new drama "Vampire Diaries" featuring street level billboards with a range of incredible interactive technologies to engage the pedestrian, including Augmented Reality.
  - PDF
- The SIMS 3
  
  Created by:
  
  Blue Bite
  
  Client:
  
  Electronic Arts
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2010
  
  Location:
  
  USA
  
  Description:
  
  Mobile Proximity Marketing campaign to promote the upcoming video game “The SIMS 3” from Electronic Arts.
  - PDF
  - video
- Life after people
  
  Created by:
  
  Blue Bite
  
  Client:
  
  The History Channel
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2009
  
  Location:
  
  USA
  
  Description:
  
  Mobile Proximity Marketing campaign to promote upcoming TV Series “Life after people” from The History Channel.
  - PDF
  - video
- Dancing with the stars
  
  Created by:
  
  Blue Bite
  
  Client:
  
  ABC
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2009
  
  Location:
  
  USA
  
  Description:
  
  Mobile Proximity Marketing campaign to promote upcoming ABC TV show called “Dancing with the Stars ” amongst the visitors to cafes and eateries during their wait time.
  - PDF
  - video
- Argentina Soccer
  
  Created by:
  
  World Eleven
  
  Client:
  
  Adidas
  
  Category:
  
  Mobile
  
  Sector:
  
  Events/Sports
  
  Year:
  
  2010
  
  Location:
  
  Argentina
  
  Description:
  
  Mobile Proximity Marketing campaign to share an engaging experience with the spectators of the farewell match of the Argentina National Soccer Team before the FIFA World Cup in South-Africa, increasing brand awareness for the 2 sponsors.
  - PDF
- SEAT Cupra Race
  
  Created by:
  
  FuturLink
  
  Client:
  
  SEAT
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2009
  
  Location:
  
  Global
  
  Description:
  
  Racing game for the iPhone & iPod platform aiming to promote CLUB SEAT and to make the user an active participant of the brand values: design, sportsmanship and quality. The game was produced using a powerful 3D engine allowing the user to drive one of the company’s most representative model: the new SEAT Ibiza Cupra. The SEAT IBIZA CUPRA RACE game is easily downloadeable at the AppStore on the iTunes website and is completely free.
  - PDF
  - video
- LKXA Motocross
  
  Created by:
  
  Atipika Media
  
  Client:
  
  LKXA
  
  Category:
  
  Mobile
  
  Sector:
  
  Events
  
  Year:
  
  2009
  
  Location:
  
  Spain
  
  Description:
  
  Emotional and viral campaign to increase brand awareness in the younger audience at the Freestyle Motocross International competition in Barcelona sponsored by LKXA. The spectators could download multimedia content to their mobile phones for free and they could show it later to their friends, creating a viral effect. The content was a video with the best freestyle jumps.
  - PDF
- Fanta
  
  Created by:
  
  CSC
  
  Client:
  
  Fanta
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2009
  
  Location:
  
  Saudi Arabia
  
  Description:
  
  Mobile Proximity Marketing campaign to increase brand awareness on the young audience. For 2 weeks the playful global “Fanta Play On” campaign was promoted at shopping malls through the mobile phones of the consumers using the Blue Connect circuit, a permanent advertising channel in Saudi Arabia with totems at 33 shopping malls in 4 cities (Riyadh, Jeddah, Dammam and Khobar), all of them containing FuturLink Access Points.
  - PDF
- TMB m-ticketing
  
  Created by:
  
  FuturLink
  
  Client:
  
  TMB
  
  Category:
  
  Point of Sale
  
  Sector:
  
  Transportation
  
  Year:
  
  2009
  
  Location:
  
  Spain
  
  Description:
  
  Mobile ticketing pilot project using NFC technology for contactless access to buses and underground trains of the Metropolitan Transportation Authority of Barcelona (TMB) just approaching the mobile phone to the validators. Tickets could also be acquired using FuturLink technology and they were stored on a mobile application.
  - PDF
- Coca Cola Zero
  
  Created by:
  
  Mobitel
  
  Client:
  
  Coca Cola
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2009
  
  Location:
  
  Croatia
  
  Description:
  
  Mobile Proximity Marketing Campaign for the launch of Coca Cola Zero in Croatia at several events across the country offering free samples to all visitors and free downloads of two ringtones, a gif animation and a coupon.
  - PDF