Case Studies

Listed below are examples of successful use of our products in various environments. Select the one that could inspire you to create the best Intelligent Marketing solution for your business.

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- Argentina Soccer
  
  Created by:
  
  World Eleven
  
  Client:
  
  Adidas
  
  Category:
  
  Mobile
  
  Sector:
  
  Events/Sports
  
  Year:
  
  2010
  
  Location:
  
  Argentina
  
  Description:
  
  Mobile Proximity Marketing campaign to share an engaging experience with the spectators of the farewell match of the Argentina National Soccer Team before the FIFA World Cup in South-Africa, increasing brand awareness for the 2 sponsors.
  - PDF
- SEAT Cupra Race
  
  Created by:
  
  FuturLink
  
  Client:
  
  SEAT
  
  Category:
  
  Mobile
  
  Sector:
  
  Entertainment
  
  Year:
  
  2009
  
  Location:
  
  Global
  
  Description:
  
  Racing game for the iPhone & iPod platform aiming to promote CLUB SEAT and to make the user an active participant of the brand values: design, sportsmanship and quality. The game was produced using a powerful 3D engine allowing the user to drive one of the company’s most representative model: the new SEAT Ibiza Cupra. The SEAT IBIZA CUPRA RACE game is easily downloadeable at the AppStore on the iTunes website and is completely free.
  - PDF
  - video
- LKXA Motocross
  
  Created by:
  
  Atipika Media
  
  Client:
  
  LKXA
  
  Category:
  
  Mobile
  
  Sector:
  
  Events
  
  Year:
  
  2009
  
  Location:
  
  Spain
  
  Description:
  
  Emotional and viral campaign to increase brand awareness in the younger audience at the Freestyle Motocross International competition in Barcelona sponsored by LKXA. The spectators could download multimedia content to their mobile phones for free and they could show it later to their friends, creating a viral effect. The content was a video with the best freestyle jumps.
  - PDF
- Fanta
  
  Created by:
  
  CSC
  
  Client:
  
  Fanta
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2009
  
  Location:
  
  Saudi Arabia
  
  Description:
  
  Mobile Proximity Marketing campaign to increase brand awareness on the young audience. For 2 weeks the playful global “Fanta Play On” campaign was promoted at shopping malls through the mobile phones of the consumers using the Blue Connect circuit, a permanent advertising channel in Saudi Arabia with totems at 33 shopping malls in 4 cities (Riyadh, Jeddah, Dammam and Khobar), all of them containing FuturLink Access Points.
  - PDF
- TMB m-ticketing
  
  Created by:
  
  FuturLink
  
  Client:
  
  TMB
  
  Category:
  
  Point of Sale
  
  Sector:
  
  Transportation
  
  Year:
  
  2009
  
  Location:
  
  Spain
  
  Description:
  
  Mobile ticketing pilot project using NFC technology for contactless access to buses and underground trains of the Metropolitan Transportation Authority of Barcelona (TMB) just approaching the mobile phone to the validators. Tickets could also be acquired using FuturLink technology and they were stored on a mobile application.
  - PDF
- Coca Cola Zero
  
  Created by:
  
  Mobitel
  
  Client:
  
  Coca Cola
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2009
  
  Location:
  
  Croatia
  
  Description:
  
  Mobile Proximity Marketing Campaign for the launch of Coca Cola Zero in Croatia at several events across the country offering free samples to all visitors and free downloads of two ringtones, a gif animation and a coupon.
  - PDF
- Milka
  
  Created by:
  
  Mobitel
  
  Client:
  
  Milka
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2009
  
  Location:
  
  Croatia
  
  Description:
  
  Mobile Proximity Campaign to promote Milka brand awareness amongst the younger population, complemented with outdoor displays. Passersby could download the Milka ringtone and screensaver via Bluetooth and Wi-Fi.
  - PDF
- Barcelona City
  
  Created by:
  
  FuturLink
  
  Client:
  
  Ajuntament de Barcelona
  
  Category:
  
  Internet
  
  Sector:
  
  Government
  
  Year:
  
  2009
  
  Location:
  
  www.bcn.cat
  
  Description:
  
  The Barcelona City Council offers internet users the possibility to find contact details of different city venues such as sports clubs, restaurants, museums, theatres, etc. Using FuturLink Web to Mobile solution, Wimob, this information is now downloadable from the PC to the mobile phone for free so that it can be saved on the mobile phone contact list of the users in order to make use of it whenever needed.
  - PDF
- EU Waste Reduct.
  
  Created by:
  
  Atipika Media
  
  Client:
  
  Govern Illes Balears
  
  Category:
  
  Mobile
  
  Sector:
  
  Government
  
  Year:
  
  2009
  
  Location:
  
  Spain
  
  Description:
  
  The Government of the Balear Islands gave an innovative and ecological image during the promotion of the European Week for Waste Reduction, replacing the promotion material usually on paper by a digital ecological promotion. Therefore, the different events and press conferences programmed during the week were complemented by Mobile Proximity Marketing sending the video of the campaign.
  - PDF
- Canada Tourism
  
  Created by:
  
  Blue Bite
  
  Client:
  
  Canada Tourism
  
  Category:
  
  Mobile
  
  Sector:
  
  Tourism
  
  Year:
  
  2008
  
  Location:
  
  US
  
  Description:
  
  FuturLink´s Mobile Marketign platforms were used to develop a campaign for the Canada Tourism Commission to promote main tourist attractions of the country.
  - PDF
- Rambo
  
  Created by:
  
  FuturLink
  
  Client:
  
  Manga Films
  
  Category:
  
  Digital Signage
  
  Sector:
  
  Entertainment
  
  Year:
  
  2008
  
  Location:
  
  Spain
  
  Description:
  
  Promotion of the new Rambo film by distributing trailers to the mobile phones through the telephone boxes in the streets of Madrid and Barcelona using FuturLink Access Points.
  - PDF
- Calvin Klein
  
  Created by:
  
  In-Storemedia
  
  Client:
  
  Calvin Klein
  
  Category:
  
  Mobile
  
  Sector:
  
  Consumer Goods
  
  Year:
  
  2008
  
  Location:
  
  Spain
  
  Description:
  
  Calvin Klein along with El Corte Inglés carried out a Mobile Proximity Marketing campaign in 16 stores in Spain to promote the new campaign of Calvin Klein called CKin2U.
  - PDF